Qualitative Research

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Qualitative methods allow us to go close and deep as possible to the target. Whether your clients are homemakers, Y Generation, baby boomers or urban dwellers, we conduct focus groups or spend time with people to better understand their attitudes.

  • Measure of market potential
  • Measure of attitudes
  • Behavior analysis
  • Analysis and hierarchy of motivations
  • Tests of concepts
  • Advertising pre-tests…